A concern throughout the general public is how badly Fukushima’s agricultural
produce has been affected by radiation. Here, along with the measures
that Nihonnmatsu Farm is taking, we will explain.
In Fukushima, due to the fact that soil was originally rich in potassium, and added decontamination of farmland, rice, vegetables, and fruit harvested have shown hardly any signs of radiation. Even those detected only show a traceable amount, falling well below standard limit and therefore deemed safe for comsumption.

Despite this, in some areas near the forests, some self-sufficient plants such as wild vegetables and mushrooms have been found to carry radiation levels above the standard limits.
Here at Nihonnmatsu Farm we always conduct a radioactivity test on our produce before shipping. These test are supervised under various non-profit organizations, the Farmer’s Association, and the Japanese Agricultural Association.

In addition to this, on the internet, after explaining how we wanted to implement a machine that could trace radiation levels in vegetables without having to slice them open, kind donations fled in from around the country and we were able to purchase this equipment.

As of now, we can conduct tests more frequently.
The machine can record a maximum of 6 Becquerels, and takes 15 minutes conduct a test.
Even with decontamination of the soil underway, and screening all produce we deliver, the reality is that the undeserved damage done to our reputation does not go away easily. Even with the same vegetable, if the product label reads Fukushima, it gives most consumers an incentive to go for a different option.

To restore the trust in our produce, we have started to sell Fukushima-sourced produce directly to consumers who have an understanding for what we strive for here, and hope that the word will eventually get around. It may be a long and winding road, but we believe this is the best way to restore any reputation damage, and trust in our produce.